Monday, February 6, 2012

Making Your Landing Pages The Best They Can Be



Your landing pages have to effectively talk to your audience, and that is possible when you know who they are. What you have to do is attain the highest conversions possible on this one page. Once you see what can be done to tune-up your landing page, you will see it is not that difficult. Here are a few techniques and concepts that have withstood the test of time.

It can be tough trying to do thing right when you are operating on a small budget, and for instance your graphics can be an issue. Of course you will not always have to use graphics, but for the most part you will want to do that. But there is no doubt that most web businesses do use graphics in this situation. So even if you're not good at doing the graphics, you should hire a professional to get them done to boost the response on your landing page. A lot of times marketers do not realize the extent to which they have influence on their visitors. What this also brings into play is the subject of usability, and this is a very important aspect of online marketing. Don't assume that they know everything - look at every visitor of yours as a layman. One thing is for sure and that is if your visitors are leaving right away, then that means you are missing the mark and have to figure it out.

Finally, use social proof on your landing page to get people to believe and put their trust in your offer. You have to get every edge you can and where possible, so simply take advantage of it. Social proof will alleviate the stress people feel about making a decision on web pages. This proof could come in the form of testimonials of your existing customers. The more you work on incorporating this social proof into your landing page, the better results you will get.

Creating a more stable landing page is all about knowing in what direction you're moving. We think many IM marketers get discouraged about landing pages because they are not aware of optimizing them with testing.

The above article gives you a few effective tips regardless of what you aim to achieve from your landing page, it's important that you take these basics into consideration. After you have improved your conversion rates, then you can begin working on other areas.

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