Creating and running an email list is definitely something you can do, and millions have done it. Sure, you have to discover what needs to be done, but we guarantee that is not hard to do. When you talk about business assets, a responsive list can be worth millions of dollars. There are some things that you really need to nail if you want your list to be the envy of your niche. All we can do is offer solid email list advice, and then the rest is up to you.
All list builders use the ethical bribe to gain subscribers, and the optin freebie really needs to be exceptional. So focus on providing great value, and then actively tell people why that content is worth their time. Do keep in mind the difference between working in the IM niche and other non-IM niches because that will impact what you do with the freebie. If people have no idea who you are, then do some branding and brand marketing, too, because that matters with people. You need traffic no matter what, so it may be easier to just build subscribers from your blog or site. You have been on blogs, and if you are in IM then you know all about WordPress including that by default. There are other things that are creative with how you market your list, but most people just stick with the basic newsletter. We think it is smart thinking to depart from the norm with getting optins and how it is shown to visitors. Just make sure you keep this tactic consistent with your overall design.
Once you have some small number of subscribers, then bring them into your market with a type of social marketing. So you ask them to recommend your newsletter to others who might be interested. What you will find is that some people if not most of them will not do this, but it does not hurt to try. Put something in place and keep it there to remind people and then quickly move on to marketing your site, etc.
Having your own email list will mean that you can become more independent of other businesses like Google, for example. But you cannot just make one and expect it all to be very profitable because it has to be done a certain way.
As long as you are taking consistent action, you will see your list growing with time. Take action on this, and develop the habit of taking action if you want to get anywhere in your online business.
Saturday, February 4, 2012
How To Avoid Common Mistakes with Email List Creation
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