Get Up To Speed with Email Marketing Important Terms

Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

After the CAN-SPAM Act was passed years ago, the only way to go with using email became permission-based email marketing. The more professional marketers were self regulating, but that is always the case no matter what. This is fairly easy as it means what the words imply, in order to be legal you need the permission of those to whom you send commercial email.

The very strict bottom line, enforced by law, is the need to have the email recipient's permission prior to engaging in any type of commercial activity and marketing.

When it comes to coding format for your emails, do some reading and find out more about sending text versus HTML formatted emails. When you use HTML format you have far more possibilities and options available, and the smart use of those options can seriously impact your responses in a positive way. Then of course with HTML you can also do things with fonts and even add a graphic if you want. No matter what you do, it is possible to do too much either way so be careful about it. Keeping an eye on your open rates and what you use in emails will be good feedback for you, too.

The single opt-in lacks the confirmation step that the double opt-in imposes on the subscriber. Obviously, there is no record of confirmation the person actually subscribed with the single opt-in. However, this method is still very popular with marketers because it increases the rate of subscriptions. Yes, people can be fickle at times by signing up to be on your list but never clicking the confirmation link they receive - if you use the double opt-in. With a single opt-in, the person gives you their contact information, and then they are merely sent an email stating they have subscribed.

Email marketing terms and expressions are nothing to get worried about since they are really not difficult to understand. Anytime you have numbers and data, it is just important feedback for you to use so you can make changes. Do not be satisfied with average results because you can find a way to improve everything if you are willing to make the effort. In the end, though, the one thing that matters most is having a positive relationship with your email subscribers.

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