Getting Familiar with Email Marketing Jargon

When you are just learning the ropes in IM, you are unsure and that is when missteps can occur. That can be easily remedied by acquiring the knowledge you need, but there are times when you are not aware that you need that information. However, once you have read a few credible ebooks on the subject, you will have a better idea of what you are up against. There are aspects of email marketing that even non-business people know, and as you can guess there is much more. So do yourself a favor and read this article, and then find a serious ebook or course on the subject.

Starting right from the top, anytime a person subscribes to a list they are also opting-in to that list. Yes, this is the foundation of permission-based email marketing and only applies to commercial intent. All else in the list marketing process flows from the moment the reader elects to voluntarily opt-in to your list. From that point on, you are good to go until the person unsubscribes, etc, but we are getting ahead of ourselves. We alluded to different scenarios and processes involving opting-in, and you need to know about them plus a few more important points.

Some marketers only use text emails, and another percentage tends to use the HTML based emails. The thing about HTML is that even though there is more you can do, not everybody has an email client that supports it. Then of course with HTML you can also do things with fonts and even add a graphic if you want. The thing about HTML is it is very easy to use too much with fonts and even images. Keeping an eye on your open rates and what you use in emails will be good feedback for you, too.

This is one thing that you will not see that often. But, is is considered a part of email marketing, so you should know all about it. A house list is any email list that is developed by the person who developed it. Of course it is usually permission-based unless the person is a spammer and obtains the addresses illegally. Then, that would be the house list of the spammer. So, it still means the same. So, get busy producing a house list for yourself. Email marketing can be difficult enough for the beginner when you have so much to learn. So just do not let yourself get overwhelmed with it all as it is not meant to be confusing and really is not. The one thing to avoid is thinking you know everything, and even experienced people will tell you they do not know it all.

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