Get Up To Speed with Email Marketing Important Terms

If you are a beginner with your web business, then avoid worrying about mistakes because you are sure to make them. That can be easily remedied by acquiring the knowledge you need, but there are times when you are not aware that you need that information. You can do much to mitigate those nasty events by simply making sure you are prepared to the best extent possible. On the surface, email marketing looks pretty easy; but remember that millions have failed trying to make money with it. There are quite a few very important email marketing terms you should become familiar with, and that is today's topic of discussion.

You will definitely have reasons to know how to identify what above the fold means because in some situations it is vital. This is really easy to understand, and it simply refers to that area of the site which is visible prior to scrolling down. What you will need to do is keep your optin box, for filling out contact information, above the fold on your site. You have noticed that with blogs the optin box is always in the upper right corner somewhere. As you can imagine, doing this will make your optin box in the site of people when they are on each page. PPC advertisers have learned that Google does not want to see the optin box that high up on the page. The expression, click through rate or CTR, is something that is very easy to understand, and it also relates to other important concerns. There are two considerations here, the number of times the link is viewed or exposed and the number of people who clicked on the link. Once your email campaign is live, then you will have links on some of your emails. Unless you run your own autoresponders on your server, you will buy a service which provides the tracking and metrics for you.

This is a term that you will not have to see a lot of times. But, it is part of the email marketing lexicon and is good to know. If a list is created by a specific marketer, then that list is considered to be that marketer's house list. This is list can only be obtained by permission, unless the person building the list wants to send out spam with illegally obtained email addresses. Then, that would be known as the spammer's house list. So, it still means the same. So, get busy producing a house list for yourself. If you are new to email marketing, we recommend you avoid getting paranoid about the false accusation of spamming that can occur with a subscriber. We have no statistics or any kind of data on how prevalent that is in the industry. But it is something we hear about very infrequently, and we feel it is not worth worrying about. Nevertheless, you should go with which ever option makes you feel most comfortable.

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