To build your brand, attract site readers and make a great impression you need to recognize how important your web page design really is. There are so many different things that will influence the success of your page or site but the design is right up at the top of the list. So what do you need to do to make your site design as good as it can be? Let's look at some things that you need to remember.
Isn't it very obvious that you should take the content on your webpages through a basic spell check? You'd be surprised how many webmasters don't care to do this, and end up having embarrassing typos right on their homepage! You also realize that preventing this is extremely easy and fast if you use MS Word or OpenOffice. People are willing to forgive a misspelled word once in a great while, but after about three they may start to wonder. We will stop preaching about this, but it is something we wanted to mention.
One of the old standards of linking, and still remains, is giving people the ability to back to your homepage.
You more than likely have seen enough examples of this so you have a pretty good handle about it. Hopefully it goes without saying that every page on your site must have this link to home. You can annoy your readers if your nav structure is sloppy - as amazing as that sounds it is true. By now it is possibly safe to assume many people will hover on a logo to check for a link.
Using Alternative Domains: to make sure that your brand is as protected and you are as easy to find as possible, register a bunch of different domain names as well as multiple versions and a bunch of different extensions. This step is to only prevent others from taking advantage of the free domain names and registering them. It's not really related to your website design but take this step anyway so that you won't accidentally lose any valuable readers. Then all you do is re-direct everything to your main site (it's what big companies do when they want to increase brand awareness for their websites). For example, besides registering the .com extension, you can also register .net and .org extensions so that you own all the three popular extensions. This helps you make sure that you won't have any competition from those domains within the search engines.
There are very many other website design considerations, and this is just a primer for those who are less experienced. If you do not need to be completely knowledgeable, then stick to the points that impact usability, SEO, etc.
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